Team

Who leads, who stands behind you.

Every project is backed by senior consultants at the top of their field. Professionals Caviar has built long-standing relationships with, because the quality of the outcome depends on the quality of the team.

Founder

Jaak Toomsalu

Founder & Hospitality Consultant

Chef · Operator · Entrepreneur

“20+ years across Europe and Costa Rica — from the kitchen to the boardroom.”

Founder of Caviar Consulting, where he has led 40+ hospitality projects across Costa Rica. His path runs through hotel kitchens in Norway before building his own restaurant and consulting ventures here. Most consultants advise — Jaak has run the businesses he now helps others build.

Specialty: Concept Development · Menu Engineering · Operations · Pre-Opening
Languages: Estonian · English · Spanish · Norwegian
Credential: Culinary Arts, Tallinn Culinary Institute (Estonia)
LinkedIn: View profile

Susana Rodríguez

Brand Development & Marketing Lead

Brand Strategist · Marketer · Event Producer

“25 years building brands, campaigns and experiences across Costa Rica.”

Two and a half decades shaping marketing, brand development and experiential campaigns for hospitality, real estate and consumer brands — from Havas Tribu and McCann Erickson to founding her own experiential agency. She brings the creative and strategic discipline that turns a concept into a brand people remember.

Specialty: Brand Development · Digital Marketing · Social Media · Event Marketing · Creative Campaigns
Languages: Spanish · English
Credential: Advertising Design, Universidad de las Ciencias y el Arte (Costa Rica)
LinkedIn: View profile

Our extended team

Backed by experts we have trusted for years.

Every project is supported by a long-standing network of specialist providers — professionals who are, in practice, an extension of Caviar Consulting.

Architects

Spatial design that balances guest flow, kitchen operations and local building requirements.

Engineers

MEP, structural and systems specialists who make sure the concept works behind the walls.

Interior designers

Ambiance, materials and furniture selections that reinforce the brand and the guest experience.

Kitchen & F&B suppliers

Equipment, smallwares and ingredient partners covering every input a kitchen and bar needs.

These are not vendors we found last week. They are collaborators we have worked with across many projects and years — people who understand our standards and move at the pace hospitality demands.

Work directly with the people who built this.

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